Amazon’s Home Delivery Of Groceries And Instacart’s Delivery Of Whole Foods Items Are Found Where On The Market Development Curve? (2023)

FAQs

What are the demographics of Instacart? ›

Understanding Instacart customers and shoppers

While this answer will vary by region, Instacart's statistics do reveal some general trends to keep in mind: 80% of Instacart customers are women. 50% are between the ages of 25-44, while 30% are aged 55-75. 60% live one mile or less from a grocery store.

In conclusion, AmazonFresh is an endeavor of Amazon to build on the long tail to meet customer needs and eventually increase customer loyalty and value. The key to success lies in operations and how well it ties into Amazon's ecosystem to sell high margin products.

Instacart's Rise in Popularity

It partnered up with stores like Whole Foods and Walmart, increasing its customer base in a big way. With this kind of growth, the platform was already on its way to become a 'go-to' service for American and Canadian consumers.

Amazon Fresh is available in over 60 cities in India, and offers a full basket selection of quality products, including wet and dry groceries. Customers can choose their preferred delivery slot and Amazon Fresh will deliver their groceries right to their door.

While over 97% of Instacart users are in the United States, the demographics of the app's audience are closely split between the male and female gender distribution. Most of the visitors also fall under the 25-34 age group.

Instacart's 3 Segments Explained. There are three end-user segments of Instacart – users, shoppers, and stores. Each of these segment interacts with the platform in a different way and get different advantages.

Instacart Value Proposition

The company does not only provide an easy way for customers to shop groceries online, but it also has two other major stakeholders who are as important as consumers. Instacart also provides a platform for local grocery manufacturers or retailers to advertise and sell their products.

Remarkably, Instacart has been successful despite being surprisingly low-tech. The company acts as an intermediary between grocery stores and shoppers, managing orders and fulfillment by way of an Uber-like network of human hands navigating store aisles, filling shopping carts and delivering groceries to homes.

Instacart incorporates machine learning extensively to improve the quality of experience for all actors in our “four-sided marketplace” — customers who place orders on Instacart apps to get deliveries in as fast as 30 minutes, shoppers who can go online at anytime to fulfill customer orders, retailers that sell their ...

Rather than relying on Whole Foods stores, the orders are fulfilled from local Amazon warehouses, then shipped by air and/or truck to your delivery location.

What is Amazon's grocery home delivery service called? ›

Amazon Fresh is an online and physical grocery store. We offer low prices on everyday favorites, plus same-day delivery and free pickup in select locations for Prime members.

Amazon Fresh may have a wider selection of brands — as well as their own brand — at a variety of price points, while Whole Foods focuses more on high-quality organic products that tend to be priced higher.

Similarly, on Trustpilot, Instacart has over 6,500 customer reviews and an average rating of 1.3 out of 5 stars.

Per Hour. The pay for Instacart shoppers will vary depending on the region and type of work that they are assigned to. Instacart shoppers earn $11 – $16 in the United States on average. The pay will depend on location, service region, total work hours, and tips.

As part of our new offerings for shoppers in California, we're introducing guaranteed minimum earnings — a guarantee that you will earn at least 120% of minimum wage and $. 30 per mile you spend shopping and delivering.